Why a Mobile Responsive Website is a Must in 2016

With wearable technology such as glasses and watches in existence, it is clear that while desktop devices are staying put, mobile devices are evolving and advancing and websites need to keep up with this. This is because in order for your business to reach as many potential customers as possible, it must meet the demands of the device that they are accessing your website on. In order to drive sales to your business online, you need to facilitate an accessible and enjoyable experience to anybody who visits your website – regardless of how they reach it.

Apart from the ease of use of a mobile responsive website, one must remember that some features of your desktop website simply do not translate well on mobile devices. For example if your desktop website has a ribbon header featuring different options in tabs, this is probably too large (in width) to fit on a mobile screen when the user is holding their mobile device vertically. With this, you face a design obstacle that has to be overcome. You could condense the menu options into a single button or perhaps instruct mobile users to hold their phone horizontally (therefore changing the screen layout) to accommodate for your website. This is but one design and usability example that needs to be considered.

If your website is not mobile responsive, it is imperative that you action this as soon as possible. Talk to us here at Whelan Website Design to begin making your website a mobile responsive one that is a pleasure for your customers and clients to use and peruse. We will keep you informed throughout the process and will require input from you along the way. If a particular webpage has three images throughout but we find that in the mobile version that two images work aesthetically better with the accompanying surrounding text; we will consult with you for your feedback and thoughts.

Many think of a mobile responsive website as a more condensed or watered down version of your main desktop website, but as Whelan Website Design we do not look at it in this way. We aim to retain the quality information and content of your current website and tailor this to be responsive to mobile users. Yes this may mean that some content has to be cut and morphed in parts, but overall we create a mobile responsive website that presents a familiar feeling to your loyal customers and an engaging experience to new customers alike.