Avoid These Five Common SEO Pitfalls

Show Google that your Website is Alive

To let Google know that yours is an active website with up-to-date and accurate information that is regularly attended to; ensure that you add and change some of the content on a weekly basis. The most common way that this is done on most websites is by maintaining a blog with rolling fresh content.

Show Google that you understand Key Word Density

There was a trend in the past to have your chosen key word(s) repeated numerous times within the text of your webpages even if its usage did not make grammatical or logical sense. Google scans for this and penalises for it, so do not try to trick it and unnaturally inflate your SEO efforts here.

Show Google that you have Original Content

It is common practice not to copy the work of others without consent and proper referencing, but to Google large amounts of copied information is a no-go even if you have the permissions to use it. Duplicated content confuses the Google algorithm as it has to decide which of the two to give preference to and in doing so it may block one website from displaying entirely. Avoid this from even being a possibility with your website by utilising your own original content.

Show Google that you Understand Cohesion

By ensuring that your page URLs match your keyword(s) and page titles when relevant, not only are you completing a fundamental SEO task but you are also showing Google that you can cohesively link your correct content, pages and terminology online. This helps Google to understand the crux and direction of your website which in turn helps it to do its job and helps to promote your website.

Show Google that you also Hate Broken Links

An avoidable but common pitfall nonetheless: broken links. Put simply, a 404 error looks very unprofessional. This can occur from human error but even if you are not sure as to why one is appearing, endeavour to correct if first before establishing the root cause. Google likes links to internal or external quality content, but it disdains broken links that only go to a 404 page.

The team at Whelan Web Design can assist you with all of your SEO needs and curb any bad habits that you may have so that you move forward in the best possible direction for your website and for your business. Contact us today to arrange a consultation and be another step further along to reaching your website and business aims and goals.