Three Ways to Generate E-Mail Subscribers

Promote Sign-Up Forms over Social Media

It is important to highlight your websites sign-up forms more greatly than you would for your social media icons/links. Yes, more FaceBook likes and Twitter followers can be a great thing, but they will not necessarily help with your e-mail marketing. Instead, give providence to your website sign-up forms that work to add subscribers to your mailing lists and e-mail marketing lists. An idea to facilitate this is to have your sign-up form built into a page or section of your website and also have it appear in a lightbox after certain conditions are met (perhaps as part of your exit strategy). This is not to say that your social media links have to be forgotten about, rather keep them neatly tucked into your website footer for example.

Explain the Benefits of Signing Up in One Line

Take the guess work out of why one should sign-up by relaying the benefits to them. This is best communicated in a single catchy line as it should be a straightforward and uncomplicated process. Something such as “Sign-up now for exclusive weekly discounts and to start earning loyalty points to spend!” works well to show your website visitors the incentives to joining your mailing list. This takes the guess work out of why they would do this and answers their question of ‘Why, what’s in it for me?’ With this, those who sign-up do so with their eyes wide open and they now have certain expectations (as stated in this one-liner) that you can meet.

Let Subscribers Control the Communication

Your website visitors will appreciate if you give them the option to pick as to when they receive correspondence from you. This can be as simple as ticking a box for every one week, every two weeks or once a month etc. This will take a little work on your end to setup mailing lists in accordance to these timeframes; but it is a niche offering that can help in getting people to sign-up. It can also differentiate you and your business from the competition by illustrating a willingness to cater to your customers and potential customers alike. This also means that you can drip-feed news and information to your subscribers on a week-by-week basis, or have a bumper newsletter with a full month of news and offers for those who choose to receive it monthly.