How to Make your Website Appeal to Google

Your Blog is a Breath of Fresh Air

Google needs to know that your website is alive and functional in deciding whether to direct traffic and visitors to it. One of the easiest and most effective ways to do this is by having an active blog section on your website with at least weekly postings. This shows both Google and your website visitors that you have an active website with relevant and up to date content and information – a big plus all round.

Maintain Quality and Banish Broken Links

Links are of paramount importance to aid in the navigation and user journey of your website. When it comes to their use, you need to remember to make sure that your links bring users to quality destinations (whether internal to your website or external to it, the linked content should allude to what the user is looking for). You must also make sure that each link works and is not a broken link that results in a 404 error as this is a frustrating and undesirable page for your website visitors to encounter.

Key Tip – Keep Keywords in Line

Yes it is important to have your keyword(s) feature within each of your webpages. But be careful not to overuse them as this is a turn-off to Google. Keyword stuffing is seen as a bad (blackhat) SEO trait as Google views it as your attempt to artificially increase your SEO presence. Therefore to be grammatically correct and to have your content read correctly, your keyword(s) should only be used when necessary and not inserted to inflate your usage.

Curate Original Content

This point should really go without saying but is still common nonetheless. Copying content from any other live website or even from your own live sources (such as blog posts) will come back to bite you. When Google realises that two pieces of the exact same content exists in separate places, it will quite possibly block the newer (i.e. duplicated) content and parent webpage/website. This is to curb plagiarism and to protect the copywriting of the original author, therefore something that Google will penalise you for.