The Pros of Scheduling your Blogs

 Curb and Control your Website Traffic

If you get into the habit of scheduling your blog posts so that they go live on your website at the same times and days of the week, you can establish a readership who are aware of when to expect new blogs to read. With this, you can know when to predict a spike in traffic as your loyal blog followers come to your website when your new blog is published. In this way you can curb and control the traffic to your website. This also means that you can expect an audience to be made aware of the information contained in your blogs – whether this be company news, updates and or offers.

Maintain the User Journey

Regular and habitual blog postings provide a consistent avenue for people to interact with your website. Those who enter your website via a blog posting (i.e. your blog postings are the landing pages for them) will become accustomed to navigating from here as their launch pad for further interaction with your website. This constant action of providing fresh and timely landing pages promotes return hits to your website after each new blog post has been read.

Parts and Continuations

Create an appetite for more readers and an increase in hits by uploading blogs in parts with continuations to follow. For example if you post a blog titled “Five Examples of Effective Website Design”, you can sign this off by saying “visit our blog again tomorrow to read part two of this blog entry and learn about five more examples of effective website design”. It is also an idea to plan to update and add continuations to an existing blog post “check back next week to see the results of our new service” etc.

We at Whelan Web Design can assist you with optimising your blog content to utilise an effective and time-based approach. Get in touch with us today to discuss improvements to your website design and whether your online goals and aims align more with a website reskin or redesign.