What does your Logo say about you?

No matter what your business does, whether it is web design in Waterford or architecture in London, your logo can say a lot about you.

It has been scientifically proven that using certain colours can have particular psychological connotations in regards to how people will view your company.

But what kind of impression can the colour of your logo create? Here are some of the most common logo colours and the kind of reactions they can provoke.

White

This is often used when the logo is supposed to look like an image with negative exposure. This can create an impression of innocence and peace, while it can also mean surrender or sterility. It is actually considered the universal colour for peace, which is why it often appears in logos for charitable organisations.

Yellow

A generally warm and happy colour that mostly has positive connotations when it is used. It creates an image of happiness, warmth and positivity.

Red

This colour should be used with caution, mainly because it can create quite strong emotions. It can mean love and strength, but in other cases it can be a sign of aggression or danger. It has however been shown that the colour red does attract attention and can make people hungry.

Orange

This really combines the connotations of yellow and red. It can attract attention but not in such an aggressive manner. It is a little more playful and enthusiastic.

Pink

Very much a feminine colour that is typically used by businesses that create products for women. It gives an impression of delicacy and innocence. Some companies have just a tiny splash of pink in their logos to create a hint of feminine flare.

Purple

This colour is quite often considered to be very sophisticated. It can be seen as both a warm and a cool colour while also creating a luxurious impression.

Blue

A very calm colour that creates impressions of security and calmness. It is consider the most popular colour when it comes to logo design, mainly because it connotes authority, confidence, trustworthiness and loyalty.

Green

This colour is most commonly used by companies that want to appear eco-friendly, mainly because it denotes renewal and life. It can represent healing and health, while it can also represent jealousy and inexperience.

Brown

Brown is another colour that has strong connotations of nature and Earth. It is mostly used by building or construction companies that want to create an image of utility and natural calmness.

Grey

This is a neutral colour that works very well with most colours. This is why it is most commonly used for the text on logos. It denotes respect and stability, while it can also create an image of dullness and moodiness.

Black

Black often creates an image of power, but it can also mean menace and evil. In logos it is often used to create an image of boldness, sophistication and simplicity.