How to gain Visitors to your Website – without Paying!

Do you want to gain visitors to your website without having to pay for advertising?

Getting a large number of visitors to your website is a dream for every type of business, but not every business has a marketing budget to gain thousands of visitors. Paying for website traffic is expensive, especially when the average cost of paid advertisements can be as high as €2.50 or more per visitor. This leaves small business at a disadvantage because they pay the same price as large corporations. However, website visitors gained from paid advertisements have been proven to be less likely to turn into new customers. Below are four ways you can gain website visitors without having to pay a penny.

Website Speed

Optimizing speed on your website is a major factor in gaining website traffic. It can usually be done with the help of a content delivery network (CDN). Optimizing website speed has been proven to increase website traffic. Installing plugins is another way to boost the speed of your website. Lazy Load is a plugin that will load images to improve the load time of your webpages while WP Smush it will reduce the size of images and also improves the performance by using its API within your chosen CMS. Load Impact allows you to check how your site will perform under intense strain. The bottom line is that users love faster pages, and will spend longer on your site which will increase your page views.

Fresh Content & Keywords

It is clear that small and short posts have no future and according to Neil Patel the average length of a web page that ranks in the top 10 results on Google has at least 2,000 words. Content on your website should entice your readers to take action after they read your blog. This can either be by commenting, linking or subscribing to your blog. By focusing on your readers you can find out what problems they face and provide the relevant information they seek. The Google Keyword Planner is a free tool that allows you to search for main keywords that you wish to use in your articles. One key point to remember is that when you are selecting keywords it will only remain an investment once there is a search count on it. Headlines that implies a numbered list will also rank high on Google.

Media & Social Media

Building an audience is based on the media that you use. The idea of using graphics will give the illusion that your content is jumping off the page and also encourages your visitors to visit again. One way to generate web traffic is to create your own stock photos and then release them with an attribution license that will generate links back to your site. You can use social media sites such as Twitter and LinkedIn to drive traffic to your website. On Twitter you can perform keyword searches on topics related to your industry and also you can tweet about topics related to your industry and not just about your website. LinkedIn allows you to build a company page and post topics related to your industry. Posting on Twitter and LinkedIn at steady rates will increase the amount of connection requests that you receive.

Promote

For many businesses there is a time before your readers will promote your content, especially if you only have a small audience. The chance of them sharing it with others are low, so you will need to promote your content yourself first. You should find poor sources of website traffic that has a low conversion which will result in links from bloggers. In time you will be rewarded with high profile links to your site. By joining communities that specialize in your industry you will become a valued member and gain privileges and in turn, you will have the ability to promote your content. Once you have built up your profile, it shouldn’t be hard to gain 1,000 visitors to your website.