Need to improve your current Website?

As your business grows maintaining a strong online presence is a necessity. This can be done by adding small improvements to your website.

Responsive Design & Navigation

As a business, you need to provide a smooth experience on your website whether it is viewed on a mobile or a desktop. If your business is not displaying on a mobile device you have lost opportunities. Mobile friendly is referred to as responsive design and means that your site will grow and shrink, depending on the size of the device that it is displayed on. By having a responsive site it increases your chance of being found on search engines. If it is difficult for users to find information on your site then you are in trouble! Simplify your navigation by combining options that don’t need their own main navigation button. You can add a drop down menu to structure and organise sub-pages of your website.

Use call to Actions

Every page on your website should have a call-to-action. A call-to-action can be either a targeted message or an eye-catching button. It provides a focus to your site and a direction to your users. The important thing is that you align the purpose of your call-to-action element with your sales and marketing goals. Your call-to-action should be placed so that it stands out on your page.

Create Fresh Content

You should create fresh content for your website regularly as newly published content gives your site opportunities to contain more keywords. The content that you provide will then give you the opportunity to achieve a higher ranking on the search engines.

Customer Testimonials

Adding customer’s testimonials to your website is a simple step that improves the credibility of your brand. Testimonials give you the opportunity to prove claims about your product. You can place consumer testimonials in one page or on various pages of your website. Testimonials can be in the form of quotes, tweets and videos.

Use Google Analytics

Google Analytics is an easy tool that monitors and analyses traffic on your website. It provides you with the ability to know how visitors behave on your site. Google Analytics will give you the opportunity to see where your visitors are coming from and how your visitors found your website. Google analytics will also show you if visitors found your site directly from search engines or from social media. Crazy egg is also a tool that analysis your website by showing you a heat map of your site, detailing where your users are clicking.