How to become a Twitter Expert

Regardless of what industry you are working in, you can use Twitter as a wonderful marketing platform. Even if you are marketing something like ‘dentist website design’,

Twitter can help build your audience and your client list more than any other social media outlet. That is, if you approach it properly. Here are just a few simple steps you can take in order to become a Twitter expert.

Optimise Your Twitter Profile

It sounds quite simple really, but having a good profile photo, header photo and bio is a very effective way of making your Twitter account noticeable. When it comes to your profile picture, make sure that it is either a headshot for a personal account or a company logo if it is for a business. Make sure your personality comes across in your bio, along with your skills and what makes you unique. If you have a link to a personal or business website (which you should) then including that in your bio can be a big help as well.

Keep Your Tweets Structured

Try and get used to the idea that your tweets can have a solid structure. Try and share your key message first, followed by a link, and then hashtags or other afterthoughts. Try and keep your tweets as short as you can while trying to mix business thoughts with funny and intelligent thoughts. Also try and avoid simply sharing headlines if you are sharing a blog post or an article. Try and share your own opinion and use a little creativity instead.

Include Images Whenever You Can

Including images with your tweets increases the chance of them being retweeted quite substantially. The same goes for when you include the URL to a video, but even that pales in comparison to the effect sharing an image can have. Make sure you brainstorm ways you can include an image with as many tweets as possible to increase your chances of getting some valuable retweets.

Increase Twitter Engagement

Try and engage with other people on Twitter. Start adding tweets that you like to your favourites and retweeting people who have retweeted you in the past. Returning the favour increases the chances of them communicating with you on a regular basis. Also try and use hashtags and questions to increase the chances of people getting in touch with you. Whenever anyone sends you a direct tweet, try your best to reply to them as soon as you can. As long as you have a clear presence, you should be able to build a good following.

Find When Is Best To Post

When you are tweeting, you can use different online tools in order to determine when is the best time for you to be using Twitter. Online tools like Tweriod and other analytical resources can help you figure out when is the best time for you to get retweets, replies, or just simple views. If you can figure out a few clear hours of the week when your tweets have particular success, then you know that that is the best time for you to be active on the social media platform.