How can Social Media benefit your Business

For some businesses, Social Media Marketing (SMM) has become their primary marketing technique. It is a form of marketing that implements various social media platforms in order to achieve marketing communication and branding of goals.

SMM involves sharing content, videos, and images for marketing purposes. Social Media helps you reach out to a wider audience and allows you to gather feedback from clients. Listed below are the benefits of Social Media Marketing.

Your target audience

For you to succeed the key is to know your audience. Social networks allow you to connect with your current clients or find potential clients. Management tools like Hootsuite can help you learn the age and gender of your audience, which will help you tailor campaigns and product offers towards them. In time it will provide you with a better return on investment.

Geo-targeting allows you to send a message out to a specific audience based on their location. Social network sites have tools that allow you to communicate the right kind of content to your audience. Hootsuite allows you to target your audience based on location, language, age, gender, relationship status, interested in and education. By using social media for business, you gain access to positive or negative feedback on your products or services. This provides you with insights on your client’s perspective. Another way to gain customer perspective with social media is by learning how they use your product.

Increase website traffic.

You can use social media sites such as Twitter and LinkedIn to drive traffic to your website. On Twitter you can tweet about topics related to your industry and not just about your website. LinkedIn allows you to build a company page and post topics related to your industry. Posting on Twitter and LinkedIn at steady rates will increase the amount of connection requests that you receive. The more your content is shared on social media, the higher your search ranking will be.

Increase brand awareness and loyalty.

Social media has allowed companies to increase their brand awareness and the reach of their brand. It is important because it makes you easier and more accessible for new customers to find and also makes you more familiar and recognizable to existing customers. A Twitter user could hear about your company for the first time after coming across it in a Newsfeed. Or a client may become familiar with your brand after seeing your presence on multiple networks. Brands who engage on social media channels are likely to enjoy higher loyalty from their clients. A strategic social media plan could influence your clients to be brand loyal.

Content is easily distributed

Social media should be included in your content distribution plan. Marketers used to face the challenges of reaching their audience with content in a short time, but social media allows businesses to distribute their content within seconds. You need to make sure that your content supports your brand and interests your audience. Social Media gives you the opportunity to remind your audience of what you have to offer.