Have you ever wondered why your homepage is the most important area of your website? Your homepage acts as a virtual front door to your company and is the first page visitors see when they visit your site.

While most homepages generate leads or sales, others are not as successful. Your homepage needs to capture a visitor’s attention within seconds. To make the most out of your homepage it needs to meet its purpose and contain elements that attract traffic and educate your visitors. Ensuring that all items mentioned below are covered on your homepage, you keep your visitors engaged.

Headlines & Sub Headings

When a visitor visits your site they will look for catchy content, but won’t spent a lot of time on the webpage. A headline tells your visitor what to expect from your site and sub-headlines give short descriptions of the different products or services that you offer. These need to be brief and to the point. It is important that your headlines and subheads are attractive on your homepage as it will entice visitors to visit the other pages of your website.

Social Media

Social media marketing has become a form of marketing for companies. If you want to reach out to people from your website, then you can use social media. This can be easily achieved by placing different icons on your homepage to connect with clients socially. Social media allows you to gather feedback from clients. It helps figure where you are going wrong and also what changes you could bring to your clients. It should also be an option for clients who like to gather information through social media.

Easy Navigation

It is vital that your visitors can navigate through your website, especially to your homepage easily. If it is difficult for users to find information on your site, you are in for trouble. You can simplify your navigation by combining options that don’t need their own main navigation button. You can also add a drop down menu structure to organize sub-pages of your website. Text based navigation menus and descriptions for links is necessary for users to browse your site. The important fact is to keep your navigation simple and visible.

Call to Actions

Your website should have a call-to-action on every page. A call-to-action can be either a targeted message or an eye-catching button. It provides a focus to your site and a direction to your users. Your call-to-action should be placed so that it stands out on your page. Since the majority of your visitors visit your website via your homepage, you can have multiple call-to-actions that map to different sectors of your site. The important thing is that you align the purpose of your call-to-action element with your sales and marketing goals.

Testimonials & Awards

By adding customer testimonials to your website is a simple step that improves the credibility of your brand. Testimonials give you the opportunity to prove claims about your product. Client testimonials and reviews also help your visitors make up their mind. Testimonials can be in the form of quotes, tweets and videos. If your company has received any awards, you should include them on your homepage. It is one of your marketing tools and the mention of awards helps your business to become more credible in the visitor’s eyes.

Quality Images & Videos

One technique to capture a visitor’s attention is to have a video that explains your company’s profile and also your products and services on your homepage. Since the video is meant to engage visitors it needs to be kept short. You also need images on your homepage to build credibility and also create interest for your visitors. It is important to include images of people in order to build trust with potential clients.

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